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John Wilson, founder of STANCE
About this episode
Meet John Wilson, co-founder of STANCE. STANCE has turned socks into one of the world's most exciting accessories in less than five years.
If you think about denim you instantly think of the brand Levi’s. If I were to ask you to think of an iconic brand for sunglasses you would probably say Oakley. And,,, if I were to ask you to name a major brand of socks, you would probably be stumped. Until today, that it is. That is the significance of STANCE. The global market for socks is $20 billion and STANCE entered the game a few years ago.
John was 39 years old when he co-founded STANCE. That age bucks all the narrative standards when it comes to startups. During our time together he shared his belief that entrepreneurial abilities and tendencies show up differently. I tend to agree. So, as you listen to John share his journey, remember how fortunate we are to hear about the building of a future icon because like all founders, the beginning was far from iconic. This is John Wilson’s startup story.
In this episode, you’ll hear
“I think everybody has entrepreneurial DNA strands they just show themselves in different ways and at different times.”
—John Wilson, STANCE
Resources from this episode
STANCE: https://www.stance.com/
John Wilson on LinkedIn: https://www.linkedin.com/in/john-wilson-05416321/
Oakley: https://www.oakley.com/
Reef: https://www.reef.com/
Clairemont Surf Shop: https://www.instagram.com/clairemontsurf/?hl=en
The Startup Story on Instagram: https://www.instagram.com/thestartupstory/
Article $50 offer: https://www.article.com/startupstory
Share the podcast
The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.
First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.
Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you!
Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.
With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!
EPISODE CREDITS
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://emeraldcitypro.com/startupstory
Special Guest: John Wilson.
View all episodes
By James McKinneyAbout this episode
Meet John Wilson, co-founder of STANCE. STANCE has turned socks into one of the world's most exciting accessories in less than five years.
If you think about denim you instantly think of the brand Levi’s. If I were to ask you to think of an iconic brand for sunglasses you would probably say Oakley. And,,, if I were to ask you to name a major brand of socks, you would probably be stumped. Until today, that it is. That is the significance of STANCE. The global market for socks is $20 billion and STANCE entered the game a few years ago.
John was 39 years old when he co-founded STANCE. That age bucks all the narrative standards when it comes to startups. During our time together he shared his belief that entrepreneurial abilities and tendencies show up differently. I tend to agree. So, as you listen to John share his journey, remember how fortunate we are to hear about the building of a future icon because like all founders, the beginning was far from iconic. This is John Wilson’s startup story.
In this episode, you’ll hear
“I think everybody has entrepreneurial DNA strands they just show themselves in different ways and at different times.”
—John Wilson, STANCE
Resources from this episode
STANCE: https://www.stance.com/
John Wilson on LinkedIn: https://www.linkedin.com/in/john-wilson-05416321/
Oakley: https://www.oakley.com/
Reef: https://www.reef.com/
Clairemont Surf Shop: https://www.instagram.com/clairemontsurf/?hl=en
The Startup Story on Instagram: https://www.instagram.com/thestartupstory/
Article $50 offer: https://www.article.com/startupstory
Share the podcast
The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.
First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.
Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you!
Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.
With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!
EPISODE CREDITS
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://emeraldcitypro.com/startupstory
Special Guest: John Wilson.