In a conversation with two important and influential leaders in our sport from opposite corners of North America, Johnny Crichton Vice President of British Columbia Alpine and Sam Damon of US Ski & Snowboard Eastern Development Manager join The Next Turn to share their thoughts on everything from cost of sport, ski IQ, skier development and big picture thinking. They give us ideas on the challenges we face and where the solutions may lie. As always hosts Martin, Cara and Jeff share their “SWIX Thoughts of the Day”.