You might not know his name right away, but you've definitely heard his voice, if you were around in the 1960s. He's the man behind the iconic "Call for Phillip Morrris," a sound that echoed across radios, televisions and even theaters during the golden age of advertising. But Johnny Roventini was more than just a pitchman. His birth name is Dale, but the advertising folks thought it would be better to call him Johnny. From humble beginnings as a hotel bellhop to becoming a living, breathing, brand ambassador, Johnny's story is a fascinating journey through fame, loyalty, and the evolution of media. Enjoy a short conversation with a marketing icon.