Strategist. Youth culture enthusiast. Advocate for the voices of vulnerable populations. Joi Freeman thrives in chaos and is a natural-born influencer. Widely regarded as a brand "fixer," she possesses a unique talent for creating compelling strategies out of disorder and streamlining messages. She helps professionals realize their potential and has a knack for moving teams from the place where they are stuck to the place they want to be.

Her work launching brands and transforming culture spans industries and sectors with a roster including The Boston Consulting Group, the YMCA, Claire’s & Icing stores, the Girl Scouts, MoneyGram International, McDonald’s and Burger King. Recently she founded Remnant Strategy a consulting agency working at the intersection of culture and business to council brands through the process of mapping the next and better chapter to their story. 

In addition to her work advising companies, Joi has also worked with HOPE Worldwide on various projects including early childhood development in South Africa and brand strategy in Kenya.  She is currently completing her MBA at Northwestern’s Kellogg School of Management.

When not helping build brands, Joi is mentoring young professionals, traveling across the globe, and discovering new dishes to serve at her dinner parties.