In episode 101 of Venture Everywhere, Jenny Fielding, co-founder and managing partner at Everywhere Ventures, talks with Ryan Lupberger, founder and CEO of Cleancult, a sustainable cleaning products company revolutionizing the household cleaning category with innovative paper-based packaging that eliminates plastic waste. Ryan shares his unconventional journey from working on organic farms to discovering the largely unregulated world of cleaning product ingredients. He discusses the realities of building a sustainable CPG brand that can compete with industry giants without compromising on price or performance.

In this episode, you will hear:

1. Building custom manufacturing infrastructure for liquid soap in paper cartons from scratch.
2. Scaling from D2C to nationwide distribution across major retailers.
3. Achieving price parity with legacy brands through volume, partnerships, and operational discipline.
4. Expanding the product portfolio with innovative plastic-free formats across cleaning categories.

Learn more about Ryan Lupberger | Cleancult

LinkedIn: https://www.linkedin.com/in/ryanlupberger

Website: https://www.cleancult.com

Learn more about Scott Hartley | Everywhere Ventures

Linkedin: https://www.linkedin.com/in/jennyfielding

Website: https://everywhere.vc