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We are taking our show LIVE with a special webinar in support of the new AdAge white paper "Zero-Party data: An Optimal Path to Personalization". Join us, as well as Salling Group, a $13B retailer, Pure Archery Group, a global sporting good company and guest speaker Scott Cunningham who is privacy and brand safety expert as well as the founder of the IAB Tech Lab and driving force behind the creation of USAToday.com.
We will tackle the current hurdles marketers face with privacy, adtech disruption and cookies as well as define zero-party data and show how, why and where to use it in your personalization efforts with consumers. Here's a taste of what's to come.
By Cheetah Digital5
55 ratings
We are taking our show LIVE with a special webinar in support of the new AdAge white paper "Zero-Party data: An Optimal Path to Personalization". Join us, as well as Salling Group, a $13B retailer, Pure Archery Group, a global sporting good company and guest speaker Scott Cunningham who is privacy and brand safety expert as well as the founder of the IAB Tech Lab and driving force behind the creation of USAToday.com.
We will tackle the current hurdles marketers face with privacy, adtech disruption and cookies as well as define zero-party data and show how, why and where to use it in your personalization efforts with consumers. Here's a taste of what's to come.