"Just making a good product, in my opinion, isn't enough anymore." This episode we're joined by Luis Benitez, director of the Colorado Outdoor Recreation Industry Office. The brilliant Luis explains why state offices like his are important, how population growth in mountain states impacts the outdoor economy, and how to make an impact as a brand in our industry.

Follow the Outdoor Recreation Office:

@coloradooutdoorrec

choosecolorado.com/orec