Well you guys know how excited to get when we hear about businesses around chocolate, but today we're hearing about another topic that's close to my heart... wine!

Today's guest Cath founded JOIY wine, along with her winemaker husband Chris, from Martinborough, just 10 mins down the road from where I live, with world domination in mind from the get go.

Their unique 'wine in a can' creation successfully disrupted the wine industry, and introduced the joy of wine to a new generation. They really led the 'wine in can' movement, proving it's just as good as regular wine by winning a bunch of prestigious wine awards.

And now JOIY is indeed smashing it on the world stage – amazingly they are even bigger in Canada than they are here – and are taking on the big guys in an industry that is dominated by heavy hitters and intense government regulation.

Get in on this chat today to hear about how it all works behind the scenes, the challenges they've faced along the way (and trust me there are some goodies in there!), and how the JOIY philosophy of 'live for today' comes to life...

Grab a glass (or can) of wine, pop your feet up and settle in for a chat!

You can order JOIY wine online at joiy.co.nz and of course keep up with their adventures over on Instagram @joiywine. Cheers to that!