To kick-off season four we visit Jojo Elgarice, founder of Rag Parade in Sheffield, an eclectic vintage menswear store known for its wide-ranging collection and careful eye.

We spent the day with him a couple of weeks ago and it was one of the most enjoyable days we’ve had working on HandCut Radio this year. He’s a ball of energy; full of jokes, quips, opinions, electric ideas and he’s refreshingly straight forward to boot.

We hear about his early years building Rag Parade from the ground up and explore his philosophy as a vintage dealer. Expect colourful anecdotes and witticisms aplenty.

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Show Notes:

Jojo Elgarice — Instagram

[17:58] C.P. Company
[21:55] Fashion Buying & Merchandising, LCF
[23:30] Rag Parade Contemporary
[26:47] 1915 Liverpool, stitch-down collar photo
[29:55] Douglas Gunn, Vintage Showroom
[32:59] 4-pocket Belstaff Trialmaster Jacket

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HandCut Radio is produced by Birch, a London based creative agency. Our theme music is by Joe Boyd.