In our Season 2 premiere, Tethr CEO Robert Beasley sits down with Co-authors Matt Dixon and Ted McKenna to discuss their research that became The JOLT Effect. Learn how they leveraged the unprecedented 2020 lockdown to research sales in a way that was only made possible when the world went virtual. What questions did they want to answer, how did they use conversation analytics to find them? In the first of a 3-part series, we'll learn how they took learnings from their previous research into sales and customer experience and zeroed in on customer indecision. For more information about Tethr and the JOLT Effect, go to www.tethr.com/jolt.