The physical activity market is booming with an estimated value of USD12.9 billion across the region, particularly in a post-pandemic era with fitness activities getting back into full swing. Looking to tap into this more holistic market, HeyJom has just announced an equity crowdfunding initiative that aims to garner RM2 million in funding. How do they plan to do this and what are the future plans? Co-founders Patricia Tan and James Tan discuss.

Image Credit: HeyJom Official Facebook Page