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• Jon gives an overview of what Vessel is [02:59]

• Jon shares how he started his first business [07:11]

• Jon recalls his first business, building an e-commerce site, and how it’s different from Vessel [12:54] 

• Jon talks about the shift from having a bad cash flow business to having a successful one, how he applied the marketing techniques he learned to his website, and “growth hacking”

• What made Jon stay as an entrepreneur even after having two successful companies already? [20:33]

• Jon talks about venture and bootstrapping and why he prefers the former [25:14]

• Jon shares his thoughts on going hardware versus software  [27:15]

• Jon talks about the founding story of Vessel [29:04]

• Jon shares how they decide what products or services to add for Vessel, and lessons he learned along the way [33:57]

• Jon talks about their recently launched 2.0, new tests, and Vessel Flex [36:11]

• What are Vessel’s future plans? [38:40]

• Jon shares his favorite taco spots, Barrio Star, Cocina De Barrio, El Agave, and King and Queen Cantina [40:45]

 

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