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Jon Ferrara of Nimble: There are 225 million global businesses, less than 1% use CRM
My first guest in this convo series over nine years ago was Jon Ferrara, CEO and founder of Nimble. And before Nimble Jon cofounded Goldmine back in 1989. So Jon was literally at the start of the contact management/CRM game and has been involved with it for 30 years.
With it being on the eve of a new decade (and a new decade for CRM) I had the pleasure of speaking with Jon to get his take on the state of CRM, how it has evolved over the years, and is he surprised by how things have changed (and how they haven’t) over the three decades since he cofounded Goldmine.
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By Brent Leary and Small Business Trends
5
66 ratings
My first guest in this convo series over nine years ago was Jon Ferrara, CEO and founder of Nimble. And before Nimble Jon cofounded Goldmine back in 1989. So Jon was literally at the start of the contact management/CRM game and has been involved with it for 30 years.
With it being on the eve of a new decade (and a new decade for CRM) I had the pleasure of speaking with Jon to get his take on the state of CRM, how it has evolved over the years, and is he surprised by how things have changed (and how they haven’t) over the three decades since he cofounded Goldmine.