Jon Gilson was the original founder of Again Faster, and is now the Chief Marketing Officer of the Whole Life Challenge, the principal of his own consulting firm, and a coach at CrossFit City Line, among a slew of other roles.  He speaks with us about the CrossFit Affiliate and the fact that we should be "selling" more than just fitness; we should focus more on understanding why people do the things they do and what they need to be happier.