This episode features the excellent Jon Harrison. Jon is a Digital Account Manager (Retail focus) at Core Optimisation. Jon speaks about his work in digital marketing to date and building a successful Irish tech site (goosed) with his best friend. He gives a breakdown for retail businesses for Black Friday and how a business doing a good job can elevate itself to a great job. One example of his best work he shares a great story about how his site was up for awards at one of the major Irish blogging award ceremonies. Jon breaks down Zapier and how it's a solution which has helped him greatly. We discuss Pointy and the integrations between the online/offline marketplace. A brilliant episode for anyone looking to build a business using paid social.