What does moral leadership look like in practice—across politics, diplomacy, business, and times of crisis? 

In this episode of HOW Conversations, Dana Born sits down with Ambassador Jon Huntsman to explore the deeper “how” of leadership: trust, humility, service, and clarity in chaos. 

Drawing from his experience as Governor of Utah, U.S. Ambassador to Singapore, China, and Russia, and now Vice Chair and President of Strategic Growth at Mastercard, Huntsman reflects on: 

Why trust is the foundation of leadership—and what it really means to earn it 

The difference between transactional power and long-term stewardship 

How service builds humility and shapes character 

Leading through crisis by bringing clarity to chaos 

Why hope still thrives—in communities, cultures, and the next generation 

From lessons learned in diplomacy and corporate leadership to deeply personal reflections on legacy, obituaries, and what truly matters, this conversation is a powerful reminder that how we lead matters as much as what we achieve. 

READY TO START YOUR MORAL LEADERSHIP JOURNEY? Moral leadership is more imperative today than ever before. The HOW Institute for Society was founded on the belief that those in positions of formal authority should also have moral authority.  We are creating the tools leaders need to make principled, ethical and values-based decisions.  We are a nonprofit organization dedicated to building a world rooted in deep human values and trust in our social fabric. The Institute channels philosophical reasoning to address modern problems. Today, HOW we do what we do matters more than ever and in ways it never has before.  

Learn more at https://thehowinstitute.org/