This completely changed how I think about email collection. One of the best conversations I've had on customer journeys in a very long time and sets the tone for what we can expect in 2021 onwards. In this episode we discuss:Why email pop-ups are done wrong 98% of the timeWhy you don't need a membership, you can just make all customers membersMost sales are down to timing not the offerThe biggest mistake we make with email collectionIntegrating quantative with qualitative dataThe downsid...