In this episode of the Tactical Business Podcast, host Wade Skalsky sits down Jon LaCorte of Tract Optics. Jon hares his journey from a 15-year career at Nikon to launching a disruptive direct-to-consumer optics brand. He reveals how cutting out the retail middleman allows them to deliver premium, shot-glass quality at unmatched value. Jon discusses navigating supply chains, the rise of long-range shooting, and why listening directly to customer feedback is the key to their success in a crowded, traditional market.