In this Word on the Street podcast episode, Andrew Street and Jon Loomer delve into the intricacies of online advertising.  Should you optimize for volume of traffic or quality of traffic? Jon Loomer shares his experiences and insights on striking the right balance, considering the implications on cost and audience engagement.

From dissecting the limitations of optimization metrics to uncovering the hidden weaknesses in algorithmic placements, this duo uncovers the challenges advertisers face in today's digital landscape. Discover why assumptions can lead astray and how to navigate the complexities of ad placements to maximize campaign effectiveness.

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