Turning your hard-earned website, visitors and subscribers and loyal customers is likely high on your list of marketing priorities, especially if you're investing in paid advertising. But what's the most effective way to start improving conversion on your website? In this episode, I'm joined by John McDonald for a special part two of the Why I Bought This series on ButcherBox. John is a CRO expert with more than a decade of experience, helping top brands from Nike to Red Bull improve their website conversion rates. Today, John is going to be auditing ButcherBox's existing website and applying some of the learnings from my interview in the first Why I Bought This episode with a ButcherBox customer to propose research back to ideas for conversion experiments.