People come to your ecommerce website… but they don’t buy. Do you know why? Do you know where along the sales process they fell off?

That’s the type of data Jon MacDonald, founder of The Good, tracks as he helps his clients boost their conversion rate, i.e. the percentage of website visitors that actually buy. But too many entrepreneurs are focusing on the wrong metrics and don’t understand how to turn the data into effective action.

For example, conversion rate isn’t the end of the story when it comes to gauging the health of your business or its bottom line. But that’s just the start…

Jon walks us through that and many other misconceptions around conversion rate, as well as…

• The Google Analytics dashboard you must be looking at
• Strategize the process of your funnel until conversion
• How “rage clicking” should influence your website design
• The highest converting channel for an ecommerce site
• Cost-effective and powerful ways to survey your site’s performance and boost conversions by taking pragmatic, data-driven action