How do you feel when a salesperson calls just to check in with you. Or drops a "Hey just touching base to see where you are on the proposal?" Or leave a voicemail followed immediately by an email with the exact same verbiage? Well if you're anything like today's guest, you probably hate it. Jon Manley dislikes the standard milquetoast way that people approach sales SO MUCH that he decided to write a book about it called "Stop Touching Base". And indeed, the focus is on abandoning the corporate lingo word bingo that makes up majority of sales calls, and doing something that works a ton better: connecting with humans on a human level. Every call or email you do should give something to the customer, and leave them happier having talked to you. Check out today's episode, apply what you learn, and the sales will roll in. Find out more about Jon at https://www.linkedin.com/in/jonmanley/ and at https://gha-associates.com/. And as always, enjoy the listen.