New York Times contributor Jon Mooallem says our efforts to save endangered species depend in large part on the tales we tell about them. Jon traces the history of wildlife in the American imagination and offers his own stories of three imperiled species (bear, butterfly and bird) and the people who defend them in his new book "Wild Ones: A Sometimes Dismaying, Weirdly Reassuring Story About Looking at People Looking at Animals in America." Among the many topics we discussed: Tom Jefferson and the woolly mammoth, Teddy Bear vs. Billy Possum, conservationists and nature fakers, teaching whooping cranes to migrate, and fighting for beauty. Also, music from Black Prairie's new album "Wild Ones," inspired by Jon's book.