"The forecast is zero." That's the blunt reality Jon Noonan shares as we talk about what happens to the events industry when geopolitics, travel advisories and confidence collide. 

In this week's episode of EventNewsDXB, -45dB Founder and Managing Director, Jon Noonan, and host Ian Carless, unpack the gap between perception and reality, and why government guidance and travel insurance create a standstill no supplier or organiser can solve alone. 

But it's not all doom and gloom as Jon shares a genuine watershed moment with the signing of an exclusive contract between -45dB and DWTC - proof, he argues, that you simply can't do business in this region by flying in and out. 

Recording in one of their sound reduced structures at Dubai World Trade Centre, featuring a bespoke podcast studio, Jon explains the long road behind a major partnership and what it took to earn trust in the GCC. We also take a peak behind the scenes on running two substantial operations across the Middle East and UK, Thorns Group momentum, plus a hiring mindset shift from pure performance to culture. 

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Manny Penamora
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & Poddworx Dubai

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