In this episode, recorded live at the Gordon Food Service Food Show in Grand Rapids, Claudia and Spencer sit down with Jon O’Connor, the co-founder of Long Road Distillers - the first distillery in Grand Rapids built on a grain-to-glass, no-shortcuts philosophy.

Jon shares how a few late-night whiskey conversations turned into a full-scale distilling operation, built on Michigan agriculture, craftsmanship, and a commitment to transparency. He talks about the leap from real estate to spirits, partnering with friends, and transforming a rundown historic building into a cornerstone of a now-thriving neighborhood cluster of breweries, restaurants, and makers.

This episode dives into:

🍽️ The origin story of Long Road Distillers and why Grand Rapids needed a distillery

🍽️ Michigan’s unique agriculture and how it shaped their approach

🍽️ The realities of risk-taking, failing fast, and building something from scratch

🍽️ Community building, neighborhood investment, and civic involvement

🍽️ The early make-or-break moments they survived

🍽️ How the craft spirits industry is evolving and where Jon sees it headed

If you’re interested in entrepreneurship, hospitality, spirits, or the behind-the-scenes of building a beloved local brand, this one’s packed with insight and heart.

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