Visiting a doctor’s office usually isn’t convenient — especially in the midst of a pandemic. You have to take time off work and sit in the waiting room for at least 20 minutes. Sometimes, the majority of your “visit” consists of a healthcare professional typing information into a computer. All this time you spend at a doctor’s office can start to feel a bit meaningless.

Jon Pearce imagined a future where virtual doctor visits were more convenient. He co-founded Zipnosis — a white label, B2B software platform that allows healthcare providers to offer asynchronous care in just a few minutes.

But Zipnosis wasn’t an immediate success. In fact, Jon credits a competitor with aiding the company’s rise.