We sat with Jon Roleder one morning on the lawn of his Napa Valley home with mimosas in hand, as noisy trucks from Beringer’s historic estate carried supplies between wineries. Today, Jon is knee deep in the wine business and living his own version of the Opt Out Life. But the story of how he got here is fascinating.   Jon was the church janitor at age 12, and in his 20’s started a janitorial business that grew to $500,000 per year. He later developed an expertise in manufacturing, which prepared him for an opportunity to help save a floundering company that made massage tables.    All the while, Jon had his eye on a different prize. He wanted to move to wine country, grow grapes and make wine. In 2001, he thought he had his chance. But, the market crash got in his way. Deflated, Jon hunkered down for what would be another decade in the massage table business. It didn't stop him from experimenting in his spare time using stainless steel barrels to make wine . . . and he's finally taking Napa by storm.   More details at http://optoutlife.com/podcast/jon-roleder   Mentioned in the episode: http://www.moderncooperage.com https://www.earthlite.com   Learn more and follow the hosts at optoutlife.com