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Jonah Berger: Are you contagious?
A real pleasure to welcome Jonah Berger to Intrepid Radio! He joined me to discuss his book, Contagious: Why Things Catch On. Jonah is a professor of marketing at The Wharton School at the University of Pennsylvania. Learn more about Jonah Berger and his work here. Discussion topics included: 1. The six principles that make […]
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By Todd Schnick, Joe LavelleA real pleasure to welcome Jonah Berger to Intrepid Radio! He joined me to discuss his book, Contagious: Why Things Catch On. Jonah is a professor of marketing at The Wharton School at the University of Pennsylvania. Learn more about Jonah Berger and his work here. Discussion topics included: 1. The six principles that make […]