Most apartment operators think they know who they’re competing against. According to Jonas Bordo, they’re probably missing the bigger picture.

In the second half of Reid’s conversation with the Dwellsy CEO, Jonas explains why renters don’t think in traditional comp sets, how AI could soon replace apartment search as we know it, and why the future belongs to open platforms that connect renters, properties, and intelligent agents. It’s an eye-opening conversation about technology, consumer behavior, and the forces reshaping housing.

Whether you’re in multifamily, proptech, marketing, or operations, Jonas offers a fresh perspective on where the industry is headed—and why the biggest changes may arrive much sooner than most people expect.