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In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his referral program strategies that generated 148 referrals and 47-49 sales worth approximately $47,000 in just seven days without spending a dollar on advertising. He explains that referrals convert at over 80% and cost far less than Google or Facebook ads. For pest control owners struggling with high customer acquisition costs or missing out on easy growth opportunities, this episode provides the complete referral framework that could be worth a million dollars in lost revenue.

Jonas breaks down his current $3,000 trip giveaway campaign running all summer where customers share referral links on social media, earn $1 per link click plus $50-100 cash via Venmo for each sign-up, and get entered to win with each referral acting as a ticket increasing their odds. He uses Clicky software to track individual customer referral links with leaderboards showing top referrers, creating gamification and competition. Jonas emphasizes that referral programs work at any company size, from five customers asking each for three friend names to close two more customers, then repeating the cycle to spiral from zero to $300-500K rapidly. He recommends quarterly or at minimum twice-yearly giveaways to keep customers engaged and reduce churn since families won't leave after winning trips.

The conversation reveals that referral programs double as PR and brand awareness when customers post on social media, making giveaways worthwhile even beyond direct sales. Jonas stresses that $100 customer acquisition cost through referrals beats paying Google the same amount because incentivizing customers builds loyalty while enriching ad platforms just extracts money. He identifies the biggest mistakes as not implementing any referral program at all and failing to track referrals in CRMs, calling this a potential million-dollar mistake for companies doing $100K-1M annually who ignore their existing customer base as a growth engine.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

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