In this episode of Zip Code Kings, Dan Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to discuss one of the most important topics in business — how to position your company in the marketplace. If you’ve ever wondered why some pest control companies struggle to grow while others dominate their market, this episode breaks down exactly why positioning is everything.

Jonas explains how most owner-operators enter the industry thinking like technicians, not CEOs — underpricing their services and branding themselves as the “affordable” option instead of the premium one. He reveals how this mindset limits growth, kills profitability, and makes scaling impossible. Instead, Jonas shows why positioning your business as a premium service helps attract better customers, higher margins, and long-term stability — even if it means losing the bottom 10–20% of your client base.

Dan and Jonas then break down what premium positioning really looks like in practice — from professional truck wraps and branded uniforms to a cohesive website, mascot, and tagline. Jonas shares how Pest Badger’s playful branding and signature slogan “Have a Pest-Free Day” create instant recognition and consistency across every touchpoint. If you want to charge what you’re worth, scale sustainably, and become the go-to pest control brand in your market, this episode will show you exactly how to position yourself to win.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

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