In this episode of the Zip Code Kings Podcast, Dan Leibrandt joins Jonas Olson, the CEO of Pest Badger, a $10 million pest control company based in Michigan, to break down one of the most important foundations of marketing success — understanding your target market. Whether you’re a pest control operator or any home service entrepreneur, this episode will help you identify exactly who your customers are, what they care about most, and how to craft branding and messaging that truly connects.

Jonas explains why women between 35 and 55 make up the majority of residential pest control buyers, how income and lifestyle impact their purchasing decisions, and what emotional triggers drive them to choose one company over another. He shares detailed insights into the psychology behind both residential and commercial clients, from busy moms focused on family safety to cost-conscious facility managers with strict budgets.

Finally, Dan and Jonas discuss how to use customer data and one-star reviews to uncover pain points, tailor your marketing, and improve communication — the single biggest opportunity most pest control companies overlook. If you’ve ever wondered how to position your company to attract your ideal customers and stand out in your market, this episode is your blueprint.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandt  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

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