Transformation is B2B’s middle name – and over the last few years, it’s been living up to it.

Digital advancements, buyer behavior, data-driven insights, and thought leadership are just some of the factors contributing to the shift in the business-to-business landscape – and sales & marketing teams that aren’t already on top of the shift are lagging behind.

On this episode of the Evolved Sales Leader, Omni Lab co-founder Jonathan Bland, shows sales & marketing leaders the step-by-step process of reducing friction, lowering customer acquisition costs, and aligning with the way your prospects want to buy in today’s market. 

Listen in as we discuss:

• The biggest shifts in the buyer’s journey today
• Why it’s important to focus on demand generation
• Building a funnel that supports the buyer
• How to effectively replace the demo call

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.