Jonathan Holcomb, CHIA, Corporate Director Revenue Strategy & Distribution for Storey Hotel Management Group joins me from San Francisco, California during my day of recording at Margaritaville Lake Resort, Lake Conroe | Houston.

Storey is mostly boutiques, with a motor inn, & 255-room property opening in April.

Key takeaways:
Closed all hotels April 1 wtih one re-opening the middle of April.
The first opened property is further along than the rest with higher occupancy and more of a rate draw. As Jonathan reviews his STR comp set, he’s seeing this property outperforming most.
Data Jonathan is reviewing what he calls ‘micro event’ data: data from OTAs, conversations with fellow Revenue Managers, impact from wildfires.
November and December have never been great months but looking at drive markets and packaging live music events with a room product and food and beverage credit.
No sales staff left but partnering with a PR company while doing some marketing on their own.
Partnering with entertainers who have a strong following who promote their event along with the room packages.
Advice for hoteliers? Revenue manage everything.