Jonathan is a former senior Channel 7 reporter who now runs a consultancy company advising companies (big and small) on the impact of viral videos, in particular the science that occurs in the human brain to make people click that share button. Luck is the last thing on any one’s mind and it is responsible for billions of views every single day.  As a result he has developed the 'Spread Factor'. Spread Factor exists in all viral content and Jonathan breaks it down and teaches it to help people better understand their position in their own story.