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Jonathan Goodman
Do you feel constant pressure to sell your services?
Are you having a hard time creating content that attracts the right audience?
Have you been exerting much effort to book clients, yet they are hard to come by?
Are you ready to know how to sell without actually selling?
Jonathan Goodman launched the Personal Trainer Development Center in 2011 with the goal of bringing his fellow fitness professionals the information, support, and business guidance they needed but couldn't find anywhere else. He published Ignite the Fire, the first of his 11 books for personal trainers in 2012. He founded the Online Trainer Academy, the first-ever certification for online fitness and nutrition coaches, in 2016. Originally from Toronto, Jon spends his winters traveling the world with his wife Alison and son Calvin. They've lived in 10 countries, including Mexico, Costa Rica, Uruguay, Thailand, Greece, and Montenegro.
In this episode, Jonathan shares with us how he finds success in his fitness business by going against what everybody is doing by not actually selling.
His' lead by example' kind of leadership and business mindset helps him tap into his resourcefulness and bring about his creativity in its true sense and attract the right clients for him.
He also talks about the one thing that would truly scale your business, not so much about paid marketing or advertising but something like going deeper, connecting, and building relationships that span a lifetime.
The key is not to do what everybody else is doing a little bit better than them. It's to figure out what everybody should be doing but isn't. And then you don't even need to do it that well. Like that's the trick." - Jonathan Goodman
What you will learn from this episode:
01:23 - Believing in leading by example
03:12 - Making things happen with 'informal mentorship'
09:13 - Forging his own path and creating it
14:17 - The trick to winning in your game
18:11 - Doing something with no agenda and just having fun but making a big impact
24:27 - Keeping away all those corporate niceties and getting into the real conversation with your community
26:40 - What it means to be truly creative in your business
32:40 - The best way to build relationships: treating people like people and not just any email subscriber
33:12 - Indicators to determine people who are genuinely interested in building relationships with you
35:15 - Building your dream connection list
38:03 - Pulling in the right audience and repelling the ones who are not right for the community you build
44:23 - What you need to scale higher in your business
49:27 - The importance of the human factor involved in coaching even with the emergence of artificial intelligence
Connect with Jonathan Goodman:
Connect with Gavin McHale:
- maverickcoachingacademy.ca
View all episodes
By Gavin McHale
5
22 ratings
Do you feel constant pressure to sell your services?
Are you having a hard time creating content that attracts the right audience?
Have you been exerting much effort to book clients, yet they are hard to come by?
Are you ready to know how to sell without actually selling?
Jonathan Goodman launched the Personal Trainer Development Center in 2011 with the goal of bringing his fellow fitness professionals the information, support, and business guidance they needed but couldn't find anywhere else. He published Ignite the Fire, the first of his 11 books for personal trainers in 2012. He founded the Online Trainer Academy, the first-ever certification for online fitness and nutrition coaches, in 2016. Originally from Toronto, Jon spends his winters traveling the world with his wife Alison and son Calvin. They've lived in 10 countries, including Mexico, Costa Rica, Uruguay, Thailand, Greece, and Montenegro.
In this episode, Jonathan shares with us how he finds success in his fitness business by going against what everybody is doing by not actually selling.
His' lead by example' kind of leadership and business mindset helps him tap into his resourcefulness and bring about his creativity in its true sense and attract the right clients for him.
He also talks about the one thing that would truly scale your business, not so much about paid marketing or advertising but something like going deeper, connecting, and building relationships that span a lifetime.
The key is not to do what everybody else is doing a little bit better than them. It's to figure out what everybody should be doing but isn't. And then you don't even need to do it that well. Like that's the trick." - Jonathan Goodman
What you will learn from this episode:
01:23 - Believing in leading by example
03:12 - Making things happen with 'informal mentorship'
09:13 - Forging his own path and creating it
14:17 - The trick to winning in your game
18:11 - Doing something with no agenda and just having fun but making a big impact
24:27 - Keeping away all those corporate niceties and getting into the real conversation with your community
26:40 - What it means to be truly creative in your business
32:40 - The best way to build relationships: treating people like people and not just any email subscriber
33:12 - Indicators to determine people who are genuinely interested in building relationships with you
35:15 - Building your dream connection list
38:03 - Pulling in the right audience and repelling the ones who are not right for the community you build
44:23 - What you need to scale higher in your business
49:27 - The importance of the human factor involved in coaching even with the emergence of artificial intelligence
Connect with Jonathan Goodman:
Connect with Gavin McHale:
- maverickcoachingacademy.ca