Sign up to save your podcasts
Or
Share Jonathan Kiekbusch - Scaling Results by Radically Improving Your Product Infrastructure
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Jonathan Kiekbusch - Scaling Results by Radically Improving Your Product Infrastructure
In the beginning you'll cobble together a solution for your customer's problem, using a patchwork of apps and systems. But if you're solving a genuinely important problem for your target market, you'll soon discover this is no longer good enough: it's inefficient, clumsy, and frankly unappealing. When you arrive at that moment, what will you do?
Jonathan Kiekbusch of SEO Butler knew he not only could but had to improve the infrastructure of his solution, so he would be able to provide a much better experience and outcome for his customers. The answer was to invest a significant amount of cash into a complete redesign of the company's website...and the systems behind it.
Jonathan says: We founded SEOButler 4 years ago, as a totally bootstrapped startup, originally on Opencart, which to no surprise was a total mess.
Originally we started with just a couple of digital products/services. As customer and order volumes grew quickly we started to consider moving platform. Eventually we moved to Wordpress/Woocommerce.
Over the years we grew significantly and kept applying patches / plasters to the site in order to continue to make it run. It started to crumble around us.
Our website seobutler.com couldn't handle customer volumes, complex processes and other complexities, basically resulting in us not being able to maximize our earning potential.
Site load times were through the roof; same with bounce rates. Lots of issues.
We track our support tickets, and discovered the volume of tickets related to bugs on the old site kept increasing.
We also started interviewing customers to identify exactly what it was that they weren't happy with.
Identifying processes that caused friction with our customers was a huge learning point.
Eventually we gave in and decided to completely rebuild the website from scratch, investing over $30,000 to work with experts: hiring a special designer, specialist developers for both front and backend and doing it “the right way.”
Initially the experience was “painful” because we always undervalued our main way of creating revenue for the business. But now that the project is almost completed (we are in public beta), we are so grateful that we finally made the decision to go this route.
##
Listen in on our discussion and discover not only what point you might be in a similar situation, needing to bite the bullet and create a significant upgrade to your capabilities and solution, but also what huge benefits there are to making this kind of investment.
Is it time to talk about what improvements you could be making to your product infrastructure--to give your customers a fantastically better experience and you a smoother, more profitable operation? Let's talk! Book a call with the experts at Cold Star Tech: https://www.coldstartech.com
View all episodes
By Jason Kanigan
4.3
44 ratings
In the beginning you'll cobble together a solution for your customer's problem, using a patchwork of apps and systems. But if you're solving a genuinely important problem for your target market, you'll soon discover this is no longer good enough: it's inefficient, clumsy, and frankly unappealing. When you arrive at that moment, what will you do?
Jonathan Kiekbusch of SEO Butler knew he not only could but had to improve the infrastructure of his solution, so he would be able to provide a much better experience and outcome for his customers. The answer was to invest a significant amount of cash into a complete redesign of the company's website...and the systems behind it.
Jonathan says: We founded SEOButler 4 years ago, as a totally bootstrapped startup, originally on Opencart, which to no surprise was a total mess.
Originally we started with just a couple of digital products/services. As customer and order volumes grew quickly we started to consider moving platform. Eventually we moved to Wordpress/Woocommerce.
Over the years we grew significantly and kept applying patches / plasters to the site in order to continue to make it run. It started to crumble around us.
Our website seobutler.com couldn't handle customer volumes, complex processes and other complexities, basically resulting in us not being able to maximize our earning potential.
Site load times were through the roof; same with bounce rates. Lots of issues.
We track our support tickets, and discovered the volume of tickets related to bugs on the old site kept increasing.
We also started interviewing customers to identify exactly what it was that they weren't happy with.
Identifying processes that caused friction with our customers was a huge learning point.
Eventually we gave in and decided to completely rebuild the website from scratch, investing over $30,000 to work with experts: hiring a special designer, specialist developers for both front and backend and doing it “the right way.”
Initially the experience was “painful” because we always undervalued our main way of creating revenue for the business. But now that the project is almost completed (we are in public beta), we are so grateful that we finally made the decision to go this route.
##
Listen in on our discussion and discover not only what point you might be in a similar situation, needing to bite the bullet and create a significant upgrade to your capabilities and solution, but also what huge benefits there are to making this kind of investment.
Is it time to talk about what improvements you could be making to your product infrastructure--to give your customers a fantastically better experience and you a smoother, more profitable operation? Let's talk! Book a call with the experts at Cold Star Tech: https://www.coldstartech.com