“I don’t need conjecture to say we’re probably in one of the biggesttransitions in the last century,” says Jonathan Martin, CMO of flash storage leader Pure Storage. As mobile devices and social media have become increasingly dominant, people have become overwhelmed by information, and are now no longer listening. In this installment of Moneyball for Marketing, Jonathan explains how the old “single interrupt” model of marketing does not work anymore, and begins to suggest what marketing system does. Using insights about human brain chemistry, a Google shopping survey of 3000 people and insights from his own 15 year career, Jonathan defines the new shape of the buyer journey, the new role of the CMO, and the importance of machine learning and predictive analytics in navigating the new marketing landscape.