Jonathan Metrick is a Partner and the Chief Growth Officer at Sagard.

Sagard is a global multi-strategy alternative asset management firm active in venture capital, private equity, private credit, and real estate.

Takeaways

- The Evolution of Growth Roles

- First Steps After Raising Capital for GTM

- Balancing Traditional and Digital Marketing Channels

- Consumer Attention and Trust in Fintech

- Rules Around Investing in New Marketing Trends

- Building a Growth Team

- In-House vs. Outsourcing: Finding the Right Balance

- The Rise of Founder-Led Growth

- The Impact of AI on Sales and Marketing

- Traits of Effective Growth Leaders

- Finding Growth Talent: Where to Look

- Retention Strategies

Chapters

00:00 The Evolution of a Growth Role

02:27 Engagement Models with Portfolio Companies

04:05 First Steps After Raising Capital

06:35 Acquisition Channels and Strategies

09:22 The Impact of Funding Amounts on Growth

12:20 Balancing Traditional and Digital Marketing Channels

15:18 Consumer Attention and Trust in Fintech

18:06 Investing in New Marketing Trends

20:27 Building a Growth Team

23:05 In-House vs. Outsourcing: Finding the Right Balance

23:22 The Rise of Founder-Led Growth

25:42 Deep Sponsorships: Going Beyond Surface-Level Marketing

28:55 The Impact of AI on Sales and Marketing

33:12 Traits of Effective Growth Leaders

35:07 Finding Growth Talent: Where to Look

36:49 Emerging Trends in Marketing Roles

39:54 Retention Strategies in a Growth-Focused World

42:28 Navigating Hard Times: The Importance of Support Networks

Keywords

Sagard, growth role, revenue acceleration, go-to-market strategy, product market fit, acquisition channels, funding impact, marketing strategies, consumer attention, team building, founder-led growth, marketing strategies, AI in sales, growth leadership, retention strategies, sponsorships, outsourcing, marketing roles, business growth, personal support networks