In this episode, Carlos was joined by Jonathan Moules, a long-standing journalist for the Financial Times. Jonathan imparts his wisdom having worked with entrepreneurs for over the last decade to deliver the best stories for the FT. He has worked through the first dot-com boom and switched focus in 2005 to focus fully on Founders. Jonathan provides great advice on how to tell the human element of a story, how best to create and build a relationship with a journalist, how to spot bad PR's and what stories work best for him.