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Jonathan Neman | How Sweetgreen Became a Multi-Billion Dollar Salad Chain
Episode #17 of Yesterday:Jonathan Neman is the co-founder and CEO of Sweetgreen, Inc. (NYSE: SG), the mission-driven restaurant brand redefining fast food through fresh, seasonal, and sustainable meals.
Born in Los Angeles and a graduate of Georgetown University’s McDonough School of Business (’07), Neman co-founded Sweetgreen with classmates Nicolas Jammet and Nathaniel Ru shortly after graduation, opening the first location in Georgetown, D.C. in 2007. Under his leadership, Sweetgreen has grown from a single salad shop into a nationwide company with hundreds of locations, a leading digital platform, and a public listing on the New York Stock Exchange.
Timestamps:
00:00 Intro
01:41 Parents Fled a Revolution for the American Dream
04:00 The One Rule Dad Had
08:33 Selling Ads in High School
14:49 The 25,000-Person Music Festival
17:03 Escaping the “LA Bubble”
21:41 The Australian Cafe That Inspired Sweetgreen
24:23 The Hated Consulting Job
26:45 The Partner Who Told Me to Quit
29:23 The Complaint That Sparked Sweetgreen
36:24 Raising $300k from $5,000 Checks
37:23 The Co-Founder Who Quit
45:15 The Power of Doing One Thing Perfectly
47:50 The #1 Rule for Running a Business
50:52 From Dishwasher to Head Coach
55:25 Building a Restaurant App
58:32 Revolutionizing Takeout
1:11:18 The Reality of a Founder’s Life
1:13:42 Happiest vs. Unhappiest Moments
Presented by Rho:
Rho is the all-in-one banking platform for startups, used by Perplexity, Product Hunt, and thousands of other companies. You get everything you need to manage your startup’s cash & a team that’s obsessed with helping founders beat industry giants. Learn more at rho.co/yesterday
Sponsored by The Cannon Project (TCP):
TCP recruits founding GTM and engineering teams for startups like Ramp, Cursor, and Decagon while investing through their flagship venture fund, TCP 1. Apply for roles and learn more at thecannonproject.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit yesterdayy.substack.com
View all episodes
By YesterdayEpisode #17 of Yesterday:Jonathan Neman is the co-founder and CEO of Sweetgreen, Inc. (NYSE: SG), the mission-driven restaurant brand redefining fast food through fresh, seasonal, and sustainable meals.
Born in Los Angeles and a graduate of Georgetown University’s McDonough School of Business (’07), Neman co-founded Sweetgreen with classmates Nicolas Jammet and Nathaniel Ru shortly after graduation, opening the first location in Georgetown, D.C. in 2007. Under his leadership, Sweetgreen has grown from a single salad shop into a nationwide company with hundreds of locations, a leading digital platform, and a public listing on the New York Stock Exchange.
Timestamps:
00:00 Intro
01:41 Parents Fled a Revolution for the American Dream
04:00 The One Rule Dad Had
08:33 Selling Ads in High School
14:49 The 25,000-Person Music Festival
17:03 Escaping the “LA Bubble”
21:41 The Australian Cafe That Inspired Sweetgreen
24:23 The Hated Consulting Job
26:45 The Partner Who Told Me to Quit
29:23 The Complaint That Sparked Sweetgreen
36:24 Raising $300k from $5,000 Checks
37:23 The Co-Founder Who Quit
45:15 The Power of Doing One Thing Perfectly
47:50 The #1 Rule for Running a Business
50:52 From Dishwasher to Head Coach
55:25 Building a Restaurant App
58:32 Revolutionizing Takeout
1:11:18 The Reality of a Founder’s Life
1:13:42 Happiest vs. Unhappiest Moments
Presented by Rho:
Rho is the all-in-one banking platform for startups, used by Perplexity, Product Hunt, and thousands of other companies. You get everything you need to manage your startup’s cash & a team that’s obsessed with helping founders beat industry giants. Learn more at rho.co/yesterday
Sponsored by The Cannon Project (TCP):
TCP recruits founding GTM and engineering teams for startups like Ramp, Cursor, and Decagon while investing through their flagship venture fund, TCP 1. Apply for roles and learn more at thecannonproject.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit yesterdayy.substack.com