We talk to Jonathan Reynolds, Deputy Dean of the Said Business School Oxford, about the study of management and marketing. He emphasises the many subjects that combine to form the study of business management, and particularly the quantitative turn of marketing and advertising. We also discuss the development of the theory of the long tail in marketing.

To find out more about management, marketing, or pursuing the subject of these studies further please email us at [email protected] .

Music from bensound.com .