The European Startup Show

Jonathan Scudder, co-founder and VP of Identity Cloud at ForgeRock on: Top Trends in Identity and Access Market; Building Company Culture and Going IPO


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Big Picture - Market and Trends

  • [1:11] - What is Consumer Identity and Access Management (CIAM) and how does that differ from traditional identity and access management (IAM)?
  • [4:21] - How did you go from the traditional open-source code of Sun’s IAM to this new consumer identity and access management.  Can you give a quick history of ForgeRock.
  • [6:40] - Can the ForgeRock solution help consumers have more control and visibilities over their identities?
  • [12:00] - What are the top trends you and ForgeRock are seeing in the identity space and how will it impact consumers and businesses?
  • [18:23] - What does the provider landscape of CIAM look like?


Building the company

  • [23:26] - what was your main channel for customer acquisition and growth? In the beginning stages. And then as you grew, has that changed?
  • [26:48] - How has the pandemic impacted your strategy and future plans?
  • [28:55] - Forgerock believes in building a strong internal culture.  How have you done that?
  • [34:20] - Why are you considering going IPO? Why not a strategic exit?  What factors did you consider?
  • [36:42] - What market should you IPO in?
  • [39:10] - Which stage of growth was the hardest - 1=10M, 10-50M, 50-100M?
  • [40:44] - What are your future plans? What will you do with the funds raised from an IPO?


Book recommendation

The Long Earth Series by Terry Pratchett

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The European Startup ShowBy Anita Moorthy

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