So you've got a stellar brand and want to attract media coverage. How do you pitch it to reporters? Veteran journalist Jonathan Small, editor in chief of Green Entrepreneur, provides his insight into the kinds of stories and pitches media outlets are hungry to cover in the world of cannabis. Topics covered include:

• Figuring out which publication is the right fit for your story
• How to best approach journalists
• Do's and Dont's when pitching
• How to get reporters to read your emails
• How to get your own stories published. 

For more information on Mattio communications, go to www.mattio.com. To check out Green Entrepreneur, go to greenentrepreneur.com