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September 29, 2025

JONATHAN WILLIAMS - ONE STRATEGY STUDIO (Founder) Part 1. Why the future of insight isn't asking consumers more questions, it's finding better answers. Doing more with existing data; driving more value out of new research.

33 minutes

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Delighted to talk to Jonathan Williams, successful founder of multiple agencies who has consistently pushed the boundaries of strategic insight...and how technology can help. Among other areas we cover:

Thinking about the creative process in music and writing
Jonathan's journey and learning having successfully launched and sold Clear Ideas (to M&C Saatchi), MASH (to Kantar), and Discover AI (to Talkwalker)
The creation of One Strategy Studio – an agency powered by AI personas working alongside human strategists to drive projects end to end.
The paradox of time-based billing - the ore efficient you get, the less you can charge.
Imagining a new direction for a major movie franchise.

And that's just part 1. In part 2 we move onto the impact of VC/ PE funding on the insights business, whether SaaS type models can really apply to the insights world and how to successfully interface AI with the insights world.

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

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By Henry Piney

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