In this episode, we challenge everything you think you know about building businesses with Jonny Davies, a talent manager who discovered that creators are flipping the traditional playbook. Forget building products first—learn why smart entrepreneurs now build audiences first, why stealth mode is dead, and how a 20-year-old with a camera can build the next generation of unicorns. 🎯 On the Docket:00:00:00 - Why creators are the future of business and AI's threat to entry-level jobs00:03:39 - How to use AI as enhancement rather than replacement in education and content00:04:34 - Jonny's journey from law student to esports agent to creative talent management00:06:57 - The broken economics of esports: why millions of eyeballs don't equal profit00:10:02 - Why educational creators command higher sponsorship rates than entertainment00:14:11 - The art of seamless brand integrations that audiences actually enjoy00:20:05 - Cracking the virality code: iteration vs. algorithm gaming00:25:11 - The creator-entrepreneur spectrum: from pure creative to business empire00:28:55 - How AI enables rapid product development for creator businesses00:33:34 - The future of white-labeled creator services (including banking with your favorite creator)00:36:58 - Why talent managers can't scale beyond 5 clients without losing effectiveness00:39:22 - AI talent agents vs. human relationship building: what's really at stake00:42:38 - Why TV advertising makes less sense than targeted creator partnerships00:45:48 - How brands are building their own creator channels to compete with traditional media00:49:47 - Jonny's stealth startup ⚡ Key Points:Creators provide "qualified eyeballs" while traditional advertising offers anonymous impressionsEducational content converts better because audiences come ready to take actionThe best brand integrations happen when creators have fun making the adAI will create three tiers: purely AI content, purely human content, and hybrid excellence in betweenBuilding audience first, then product, eliminates traditional startup risksWhite-labeled services will let you bank, shop, and do business with your favorite creatorsShowing the journey from idea to product is more valuable marketing than stealth modeThe lifetime value of a banking customer makes creator financial services incredibly lucrative"Sellable series" give brands easy integration points and creators predictable revenueTalent management becomes impossible beyond 5 clients if you're truly building businesses🔗 Where to find Jonny:LinkedInNewsletter