Jonny’s guest is a fourth generation smoked salmon purveyor and a wannabe European politician (but not wannabe European Union member).

Lance Forman’s standing for the Brexit Party in a European election he says shouldn’t have happened in the first place.

In our conversation, he accuses the political class of being fast and loose with extremist rhetoric, while being cowardly in making the big decisions lest they lose votes.

He pots a 115-year history of H Forman & Son and describes the challenges of succession, planning and adaptation to modern times.

He harks for a return to the days of Thatcher, says Nigel Farage is “Maggie in men’s clothing” and says “antisemite” Jeremy Corbyn’s vision of “Britain as Venezuela” needs to be stopped.

He’s proud to be a Jewish member of the party, shrugging off the unpleasant daubing of a swastika on his factory in recent weeks.