<p>Jonny is a serial founder with one exit under his belt. He's now building YASO - a UK startup enabling global brands to directly sell to consumers in China via social commerce.</p><p>The company just raised an $11m Series A to accelerate growth and take the company to the next level.</p>

Jonny is a serial founder with one exit under his belt. He's now building YASO - a UK startup enabling global brands to directly sell to consumers in China via social commerce. The company just raised an $11m Series A to accelerate growth and take the company to the next level.

Jonny Plein: Cofounder of YASO

Every week Seb Johnson sits down with 5 of Europe's best builders and investors to talk about what's going on in European Tech.

Prior guests include the founders of Lovable, Cleo, Voi an Zilch, as well as top VCs from 20VC, Index, Balderton and Creandum.

Business

Entrepreneurship

Every week Seb Johnson sits down with 5 of Europe's best builders and investors to talk about what's going on in European Tech. Prior guests include the founders of Lovable, Cleo, Voi an Zilch, as well as top VCs from 20VC, Index, Balderton and Creandum.

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Jonny Plein: Cofounder of YASO

Jonny Plein: Cofounder of YASO