For most of us, we try as much to avoid failure without realizing that it prepares us for success.

There is actually wisdom in failures.

It becomes valuable when you learn lessons and use them to tread your path to victory.

In this episode, Jordan shares what path he went through and the resourcefulness he has to have to be where he is now in life. 

He also talks about business lessons, and if you want to succeed as an entrepreneur, there has to be a shift that should happen in the way you look at sales that it is not all about getting but about giving.

We need to understand that lead generation is not all about hard selling. It means more than that; it's about starting a purposeful conversation, and things will pick up from there.

There is something to be had in telling stories. When you're genuine and authentic in the content you put out there, people connect.

Fear of judgment is all in mind; for all you know, you're not the only one having those insecurities. When people know your story, they will relate to you, and a whole new story gets created from there.

Jordan Dugger is one of the owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, he owns Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

"And if you can shift your perspective around sales, like my goal is to make money to extract money, to get rather than be mission-centered. What I mean by mission-centered is aligning our sales process more around the idea that we're trying actually to create something of value. Actually pursuing somebody to provide the service that we offer means that you're saving somebody from potentially drowning. - Jordan Dugger

What you will learn from this episode:

03:49 - Recounting his journey to success

07:01 - One important thing that he realized which is key to his fitness business success

09:17 - What is so important about resourcefulness?

12:12 - Shifting your perspective on the misconception about sales in general

15:55 - The two models of advertising and sales and how client acquisition works

20:20 - Demonstrating interest to your prospect and being creative at displaying that interest

22:58 - Establishing a personal and authoritative connection

24:41 - Telling stories versus giving facts

27:21 - What is so interesting about telling stories

32:19 - Of failures and not reinventing the wheel, but having those innovative shifts

38:00 - The fear of judgment and how to overcome it

41:55 - Challenges of having a wife as a business partner

43:49 - Compartmentalizing personal and professional aspects of their lives

44:49 - Either a cheerleader or fullback

47:45 - Lessons from his hurricane wedding 

52:35 - Ways you can look at the world - which one are you?

54:58 - What makes live events powerful?

Connect with Jordan Dugger:

• The Fitness Business Podcast

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram