Jordan Gal of CartHook

Today, I’m talking with , the Founder and CEO at , a SaaS startup that helps ecommerce businesses maximize conversion rate and grow average order value. I’ve been following Jordan’s story for years through , the podcast he co-hosts with Brian Casel. It’s been amazing watching him build CartHook from the sidelines and today I’m excited to have a more active role in things. In our chat, we learn what it’s been like building his business to a team of 24 (and counting), everything from his successes to his failures and how these lessons can help make you a better founder. Jordan is trying to build something big with CartHook and has approached it all very deliberately, so it was super interesting hearing how he approaches that, like how he balances growth and profitability and how he keeps leveling up the skills of his team and of himself. There were a lot of lessons from this chat that I’ve immediately applied to my own business, so I’m sure you’ll get a lot out of it as well.